As I’m currently enjoying some rest and relaxation in a different locale, I’ve been watching some television and noticed a recent commercial for Dempster’s Vegetable Bread. The bragging rights for this bread is “a half serving of vegetables in every two slices”. Really? So to get ONE daily serving of vegetables (Canada’s Food Guide suggests that adults get between 7 and 10 servings of fruits and vegetables daily), one would have to eat FOUR slices. My quick math, if I haven’t consumed too much alcohol while resting and relaxing, tells me that I would have to eat 28 to 40 slices of bread in a day to get my required amount of vegetables. Come on Dempster’s! Dempster’s bread has so many other nutritional qualities that surely insulting the intelligence of the folks that eat your products isn’t the way to sell more bread.
To add additional insult to your potential consumers, the commercial shows two thin models – one of them eating a sandwich, supposedly made with Dempster’s Vegetable bread. The one model says in shock to the other, “You’re eating a sandwich!” The statement is made as if the devil himself made the bread and bargained away the model’s first-born child in order to eat the sandwich. The response, said in complete defense-mode, “ Yes! It’s made with Dempster’s Vegetable bread.” Translation: Even I can eat bread if it’s made with vegetables. Well eat up baby, ‘cause you’re gonna have to eat at least 28 slices to get the vegetables you need. I haven’t checked but maybe Dempster’s owns a portion of the Ex-Lax corporation and they are planning a cross promotion. That would be rather handy as eating all that bread would require some of that chocolate magic to get that bread blockage moving. Maybe putting lettuce, onions, spinach, peppers, etc. on the sandwich would be a better idea? Duh! You can do better Dempster’s. Maybe it’s time for a new marketing group? Time to refill my glass.